Newcastle United

Newcastle United has officially announced a new multi-year partnership with fintech firm SumUp, designating the British company as the club's Official Training Kit Partner. The deal sees SumUp become one of the Magpies' Primary Partners as well as the Presenting Partner of the Newcastle United Business Club.

As part of the agreement, the SumUp logo is featured across the front of Newcastle's Adidas training and pre-match warm-up apparel. The branding will be worn across all squads, including the men's first team, the women's team, and the academy setups. Reports estimate the value of the sponsorship at around £5 million per season.

Beyond the kit exposure, the collaboration will introduce a co-branded SumUp card designed to offer supporters exclusive rewards at official club stores and participating local businesses throughout the North East.

Newcastle United and Adidas have officially revealed the club's new third kit for the 26-27 season. The new jersey introduces a distinctive light purple base shade officially designated as Powder Plum, giving the Magpies a subtle and modern alternative look.

Deep purple accents feature throughout the shirt, applied to the V-neck collar, sleeve cuffs, and the signature Adidas Three Stripes across the shoulders. A minimalist approach has been taken for the details, with both the Adidas logo and Newcastle United crest presented in a clean monochrome dark purple. The front of the jersey features KNOX Hydrate branding, while a bright yellow noon patch on the sleeve adds a contrasting pop of color.

Designed with a clean aesthetic, the 26-27 third kit stays free of heavy graphic patterns, letting the pastel palette take center stage. Completing Newcastle's lineup alongside the classic home kit and Night Navy away jersey, the third uniform goes on sale from August 13, 2026.

Newcastle United 26-27 Third Kit Revealed - Available August 13

Aug 12, 2026

Speculation surfaced online suggesting that Newcastle United were in discussions with kit supplier Adidas regarding a potential stadium sponsorship deal for St James' Park. The German sportswear brand already has a major presence across the stadium following the launch of their lucrative kit partnership, featuring branding across the stands and stadium facilities.

However, reports linking Adidas to an official stadium sponsorship deal have been swiftly shot down. According to Telegraph journalist Luke Edwards, Newcastle United are not in talks with the three stripes brand over stadium naming or presenting rights, with club sources strongly denying any Adidas involvement in such negotiations.

While Adidas is ruled out, Newcastle are actively in preliminary talks with other international commercial partners for a stadium sponsorship agreement. The club's commercial leadership aims to drive substantial revenue growth in the coming years while maintaining the historic St James' Park name alongside any prospective sponsor.

Speculation surfaced online suggesting that Newcastle United were in discussions with kit supplier Adidas regarding a potential stadium sponsorship deal for St James' Park. The German sportswear brand already has a major presence across the stadium following the launch of their lucrative kit partnership, featuring branding across the stands and stadium facilities.

However, reports linking Adidas to an official stadium sponsorship deal have been swiftly shot down. According to Telegraph journalist Luke Edwards, Newcastle United are not in talks with the three stripes brand over stadium naming or presenting rights, with club sources strongly denying any Adidas involvement in such negotiations.

While Adidas is ruled out, Newcastle are actively in preliminary talks with other international commercial partners for a stadium sponsorship agreement. The club's commercial leadership aims to drive substantial revenue growth in the coming years while maintaining the historic St James' Park name alongside any prospective sponsor.

Newcastle United has officially announced a new multi-year partnership with fintech firm SumUp, designating the British company as the club's Official Training Kit Partner. The deal sees SumUp become one of the Magpies' Primary Partners as well as the Presenting Partner of the Newcastle United Business Club.

As part of the agreement, the SumUp logo is featured across the front of Newcastle's Adidas training and pre-match warm-up apparel. The branding will be worn across all squads, including the men's first team, the women's team, and the academy setups. Reports estimate the value of the sponsorship at around £5 million per season.

Beyond the kit exposure, the collaboration will introduce a co-branded SumUp card designed to offer supporters exclusive rewards at official club stores and participating local businesses throughout the North East.

Newcastle United and Adidas have officially revealed the club's new third kit for the 26-27 season. The new jersey introduces a distinctive light purple base shade officially designated as Powder Plum, giving the Magpies a subtle and modern alternative look.

Deep purple accents feature throughout the shirt, applied to the V-neck collar, sleeve cuffs, and the signature Adidas Three Stripes across the shoulders. A minimalist approach has been taken for the details, with both the Adidas logo and Newcastle United crest presented in a clean monochrome dark purple. The front of the jersey features KNOX Hydrate branding, while a bright yellow noon patch on the sleeve adds a contrasting pop of color.

Designed with a clean aesthetic, the 26-27 third kit stays free of heavy graphic patterns, letting the pastel palette take center stage. Completing Newcastle's lineup alongside the classic home kit and Night Navy away jersey, the third uniform goes on sale from August 13, 2026.

Newcastle United 26-27 Third Kit Revealed - Available August 13

Aug 12, 2026

Jersey Story has created a very nice mock-up of how the three Newcastle United crest options compare.

Newcastle United Reveal Three New, Extremely Similar Logo Options

Aug 7, 2026